2010 to 2019

Strategic Sustainability

«This week, 24 young people from Kenya, Poland, the USA and Switzerland installed a 160 m2 photovoltaic system and a 60 m2 thermal solar system on St. Moritz Youth Hostel as part of the Greenpeace youth solar project.»[1]

Added value through partnerships

The term “sustainability” is defined much more broadly. In addition to environmental compatibility, this also includes the three equal pillars of social responsibility, economic efficiency and governance. As a result, SYH, as the organisation is known for short, is keeping its finger on the pulse and establishing itself as a non-profit organisation that balances the pursuit of social goals with the necessity of profitability.

Generating environmentally-friendly energy from the sun and sensitising young people to climate issues, is a combination that aligns with the principles of the youth hostels. A school class in Grindelwald has already installed a solar power system. However, it is not always easy to reconcile aspiration and financial reality. There are no big budgets for the necessary renovation work and upgrading the common rooms and bedrooms is a priority. Due to a lack of money, it is not always easy to give energy consideration the attention it needs.

However, as part of Hostelling International, the global youth hostels network, it is also important for the youth hostels in Switzerland to offer environmentally-friendly services at all levels. The premise is to conserve resources – this has been part of the organisation’s history since it was founded in 1924. This also includes believing in one’s own influence. Through its sustainability strategy, the Swiss Youth Hostels want to set an example for the Swiss tourism industry and motivate others to choose this path as well.

Local communities are also benefiting from these efforts. The solar energy generated by the St. Moritz photovoltaic system delivers up to 27,000 kilowatt hours of renewable electricity a year. This means that the annual demand from six four-person households or one sixth of the electricity consumed by the St. Moritz Youth Hostel can be covered. This sustainable energy production is an important component of the Energy City label for the spa region of Engadin.[1]

 

 

St. Moritz Youth Hostel (2010)

Image: SYH archive

St. Moritz Youth Hostel (2011)

Image: SYH archive, Michel van Grondel

The Youth Hostel is for everyone
The sustainability strategy implemented by the Swiss Youth Hostels and the Swiss Foundation for Social Tourism aims to be broader. As part of the organisation’s commitment to social responsibility, travel should be possible for people with more limited financial means. With the pioneering «Barrier-free Youth Hostels» project initiated in 2012, the Swiss Youth Hostels Association and the Swiss Foundation for Social Tourism together with the Denk an mich Foundation are striving to achieve barrier-free holidays for all. Real inclusion includes not only structural measures, but also facilities such as a booking system for barrier-free services. A total of 34 of the 49 youth hostels will be barrier-free by the time they celebrate their centenary. The project, which was successfully completed in 2018, inspires the founding of the disability association Barrierefreie Schweiz (FVBS), which now aims to promote barrier-free measures throughout the Swiss tourism industry.[2]

The traditional services offered by the youth hostels also includes providing catering for guests. The aim is to provide balanced meals with ethically produced products. «I love being in the youth hostels so much because I know that everything is just right there. The food is not only good, but also meets my expectations from an ecological point of view; only safe materials are used throughout the building and the employees are treated decently. I find that pretty reassuring,» explains a visitor who regularly stays with her family at youth hostels all over the world.[3]

Sustainability has been central to the Swiss Youth Hostels since the very beginning. Today the wording is a little different than it was 100 years ago, but the aim is actually the same: «We want to continue to achieve the greatest possible cost-effectiveness, taking into account our values and objectives. We are concerned about sufficient liquidity, adequate reserves and a healthy capital structure. This serves to secure an organisation’s existence and the ability to meet the goals of civil society in the long term.»[4] This means that the numbers have to be right, but without thinking about profit, but in harmony with social responsibility. However, the Swiss Youth Hostels can only achieve this if the necessary support is available, be it from members, benefactors or the public sector. «Governance» was defined as a fourth pillar of the sustainability strategy. The aim is to create real added value.[5]

 

 

wellnessHostel4000 Saas-Fee (2019)

Image: SYH archive

Basel Youth Hostel (2013)

Image: SYH archive

Creating added value through partnerships
What began in Locarno in 1997 with the first multifunctional youth hostel is successfully continued with the public-private partnership in Saas-Fee, centering around the idea of creating added value through partnerships. Opened in autumn 2014, the wellnessHostel4000 located in an alpine destination is a public-private partnership between the Swiss Foundation for Social Tourism and the civic community of Saas-Fee. After years of unsuccessful searches, the Swiss Youth Hostels finds a location for a new building in the Saas-Fee tourist region and the civic community of Saas-Fee also has the opportunity to convert the loss-making leisure centre into a professionally managed and operated wellness facility with indoor pool. The facility benefits all visitors to the destination as well as local residents. The partnership results in a world first for tourism: The first hostel with its own wellness facilities and indoor swimming pool. As the first modern, five-storey wooden hotel building to be built in accordance with the Minergie Eco Standard and supplied with energy from solar district heating and photovoltaics, the building has also received several awards as a beacon for environmentally-friendly construction in the Alps (Prix Lignum, Watt d’Or, Milestone). The wellnessHostel3000 in Laax is opened in December 2020, based on a public-private partnership with the municipality of Laax. In 2022, the WellnessHostel St-Luc supplements the Swiss Youth Hostels’ offer as a franchise operation.

 

 

[1] Cf. press release by Greenpeace Switzerland published 14 July 2010.

[2] Cf. denkanmich.ch/jugendherbergen

[3] Internal information: That’s what someone told me today at a conference for sustainable building … and then the word «eco», which is the icing on the cake of many YHs.

[4] Cited from www.youthhostel.ch/de/nachhaltigkeit/strategie/

[5] Cf. www.youthhostel.ch/de/nachhaltigkeit/strategie/

100 Years of Swiss Youth Hostels

  • 1900 to 1924: History

    Shortly after the turn of the 19th century, many young people have very little free time or money. Communal hiking, singing and dancing in the great outdoors offer an inexpensive entertainment option, regardless of the presence of adults.

  • 1924 to 1932: Founding years

    After the First World War, young people became increasingly enthusiastic about hiking with their peers. Parents and teachers start to become concerned. They wonder if family ties are being torn apart, authority lost and if a willingness to work is diminishing.

  • 1930 to 1938: Economic crisis, spiritual national defence, fascism

    The 1930s are characterised by unemployment, fear of war and spiritual national defence. Nevertheless, the youth hostels expand their network and defy the economic realities, sometimes thanks to a huge amount of luck, sometimes thanks to great courage.

  • 1939 to 1947: Wartime and reconstruction

    With the outbreak of war in the summer of 1938, the influx of visitors to the youth hostels dramatically declines. Instead of young guests from abroad, soldiers on active duty are now sleeping in large dormitories.

  • 1947 to 1959: Recovery and professionalisation

    After the war, the world is slowly recovering and international ties are rekindled. After significant growth up to 1938, the number of youth hostels is steadily decreasing.

  • 1960 to 1970: The dawn of the youth

    The 1960s are marked by an economic boom and young people seeking more freedom. The youth hostels are facing competitive pressure for the first time.

  • 1970 to 1980: Backpackers discover Switzerland

    Now even young people can afford long-distance trips; everything is cheaper and almost everyone has enough work. The world seems to be open to everyone, especially the American boys and Canadian girls travelling on a budget.

  • 1980 to 1990: Research into youth tourism

    When looking for sponsorship, questions of image come to the fore. Are the youth hostels keeping up with the times and what do potential guests think of them?

  • 1990 to 1999: Restructuring and realignment

    The Swiss Youth Hostels have to find their way in the globalised world and are exposed to competition and newly sensitised guests from all over the world. Financially, things are getting tight.

  • 2000 to 2010: Repositioning and image adjustment

    Who is not familiar with the Swiss Youth Hostels? Hardly anyone. One in three Swiss citizens knows what is being talked about when they are asked about the hostels that are affectionately known as “jugis”. They are a national symbol.

  • 2010 to 2019: Strategic Sustainability

    From 2010, the youth hostels start harvesting sunshine from their roofs. As part of the Swiss Youth Hostels’ sustainability strategy, numerous renewable energy projects are implemented from the second decade of the 2000s onwards.

  • From 2020: Years of the pandemic and a new start

    In 2020/2021, the COVID-19 pandemic brings international travel to an almost complete standstill. Stay-at-home orders and travel bans for school parties and groups within Switzerland push the Swiss Youth Hostels to the limits of their economic viability.