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Swiss Youth Hostels joins the Swiss Hotel Association Dec 20, 2012

The Swiss Hotel Association and Swiss Youth Hostels are working together to promote quality and transparency in the Swiss accommodation landscape: As of 1 January 2013, all 45 hostels will be joining the association and will be granted ‘Swiss Lodge’ classification. For the two industry organisations, the cooperation is a win-win situation from which Swiss tourism as a whole is set to benefit.

The common success factors of the multifaceted Swiss tourist accommodation industry are quality and transparency for all guests. Now the Swiss Hotel Association and Swiss Youth Hostels have intensified their cooperation to further promote these success factors towards an effective tourism sector in Switzerland. 45 youth hostels from across Switzerland, which together offer a total of around 5,500 beds, are to become members of the Swiss Hotel Association from the beginning of 2013.

The best for the guest

“With the Swiss Youth Hostels coming on board we have gained an important segment that has developed rapidly in recent years,” says Dr. Christoph Juen, CEO of the Swiss Hotel Association. With boundaries between the different types of accommodation becoming increasingly fluid, joining forces has become all the more necessary. “Our common objective is to provide the best for the guest,” emphasises Fredi Gmür, CEO of Swiss Youth Hostels. The collaboration with the Swiss Hotel Association will enable Swiss Youth Hostels to better fulfil their share of responsibility for the continued development of the tourist sector. Both industry representatives agree that “the challenges in Swiss tourism can only be solved together.”

‘Swiss Lodge’ – a success story

The youth hostels will be granted ‘Swiss Lodge’ classification – a base category for mediumand small-sized businesses that the association launched successfully in early 2011 as part of the new Swiss hotel classification. “We have been able to classify more than 100 enterprises as Swiss Lodge, with a rising trend,” summarises Christoph Juen. A number of youth hostels have already been a member of the Swiss Hotel Association for a longer period. “Once the new category was introduced, it was clear to us that all of our hostels would join the Swiss Hotel Association,” says Fredi Gmür. The hostels are now set to benefit further from the services provided by the Swiss Hotel Association.

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